{"id":590,"date":"2016-10-01T14:42:42","date_gmt":"2016-10-01T12:42:42","guid":{"rendered":"http:\/\/www.digitalbuero.at\/content\/?p=590"},"modified":"2016-10-01T14:47:14","modified_gmt":"2016-10-01T12:47:14","slug":"thought-differently-about-the-apple-logo","status":"publish","type":"post","link":"https:\/\/www.digitalbuero.at\/content\/2016\/10\/01\/thought-differently-about-the-apple-logo\/","title":{"rendered":"Thought differently about&#8230; The Apple Logo"},"content":{"rendered":"<p><strong>Think different.<\/strong> Der wunderbare und herrlich grammatikalisch inkorrekte <a href=\"https:\/\/de.wikipedia.org\/wiki\/Think_Different\" target=\"_blank\">Kampagnenslogan<\/a>\u00a0aus dem Jahr 1997 ist auch heute noch unzertrennlich mit\u00a0der Firma <a href=\"http:\/\/www.apple.at\" target=\"_blank\">Apple<\/a>\u00a0verbunden. Ebenso wie das urspr\u00fcnglich regenbogenfarbene Apfel-Logo, einfach und genial. Aber kann es sein, dass noch viel mehr hinter dem Logo steckt?<!--more--><\/p>\n<p><a href=\"https:\/\/www.amazon.de\/Imitation-Game-streng-geheimes-Leben\/dp\/B00SCPRFNA\/ref=as_li_ss_il?ie=UTF8&amp;linkCode=li3&amp;tag=digitalbueroa-21&amp;linkId=1feded7327e776549bebf555b9a97683\" target=\"_blank\"><img decoding=\"async\" class=\"alignright\" src=\"\/\/ws-eu.amazon-adsystem.com\/widgets\/q?_encoding=UTF8&amp;ASIN=B00SCPRFNA&amp;Format=_SL250_&amp;ID=AsinImage&amp;MarketPlace=DE&amp;ServiceVersion=20070822&amp;WS=1&amp;tag=digitalbueroa-21\" border=\"0\" \/><\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"https:\/\/ir-de.amazon-adsystem.com\/e\/ir?t=digitalbueroa-21&amp;l=li3&amp;o=3&amp;a=B00SCPRFNA\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/>Ich liebe nicht nur Apple und seine Produkte, sondern auch den preisgekr\u00f6nten Film <a href=\"http:\/\/amzn.to\/2dEdAJl\" target=\"_blank\">The Imitation Game<\/a>. Er erz\u00e4hlt die Geschichte vom britischen Logiker und Mathematiker <a href=\"https:\/\/de.wikipedia.org\/wiki\/Alan_Turing\" target=\"_blank\">Alan Turing<\/a>. Ihm gelang es im Zweiten Weltkrieg, die Nachrichten der deutschen Enigma-Maschine zu entschl\u00fcsseln. Und nicht nur das, er kann mit einer Menge an Theorien und Ver\u00f6ffentlichungen durchaus als &#8222;Vater der Informations- und Computertechnologie&#8220; wie wir sie heute kennen angesehen werden.<\/p>\n<p>Eine Tatsache, die der\u00a0Film nur am Rande behandelt, f\u00fchrte mich dazu, etwas &#8222;different&#8220; zu denken und weiter zu recherchieren. Und zwar in Bezug auf das urspr\u00fcngliche Apple Logo.<\/p>\n<p><strong>Ein angebissener Apfel in Regenbogenfarben.<\/strong>\u00a0Alan Turing war homosexuell, und das war in England damals strafbar. Ungeachtet seiner Leistungen als Wissenschaftler wurde er in den Sechzigern deswegen angeklagt, verurteilt und verfolgt. So sehr, dass er sein Leben 1954 mittels\u00a0Suizid enden lie\u00df. Vergiftet mit Zyankali, ein angebissener Apfel wurde\u00a0neben ihm gefunden. Erst am 24.12.2013 (!) wurde Turing von der Queen begnadigt\u00a0und gilt\u00a0nun \u2013 sp\u00e4t, aber doch \u2013 auch offiziell als rehabilitiert.<\/p>\n<p><strong>Ein angebissener Apfel in Regenbogenfarben?!<\/strong>\u00a0Fassen wir also zusammen: Auf der einen Seite haben wir einen homosexuellen englischen Wissenschaftler, nachweislich genial, seiner Zeit voraus, &#8222;Vater&#8220; der Computertechnik, der durch einen Biss in einen vergifteten Apfel ums Leben kommt. Und auf\u00a0der anderen ein\u00a0aufstrebendes kalifornisches Unternehmen mit einem <a href=\"https:\/\/de.wikipedia.org\/wiki\/Steve_Jobs\" target=\"_blank\">exzentrischen Gr\u00fcnder<\/a>, das danach strebt, die besten Computer der Welt zu bauen und sich f\u00fcr ein Firmenlogo mit einem angebissenen Apfel ausgerechnet in Regenbogenfarben entscheidet? Ist das wirklich alles nur ein gro\u00dfer Zufall?<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=Rzu6zeLSWq8\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-592 size-full alignleft\" src=\"http:\/\/www.digitalbuero.at\/content\/wp-content\/uploads\/2016\/10\/bobdylan.jpg\" alt=\"Bob Dylan - Think different.\" width=\"640\" height=\"949\" srcset=\"https:\/\/www.digitalbuero.at\/content\/wp-content\/uploads\/2016\/10\/bobdylan.jpg 640w, https:\/\/www.digitalbuero.at\/content\/wp-content\/uploads\/2016\/10\/bobdylan-202x300.jpg 202w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Think different, sag ich nur.\u00a0Sprichw\u00f6rtlich. Und ihr?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think different. Der wunderbare und herrlich grammatikalisch inkorrekte Kampagnenslogan\u00a0aus dem Jahr 1997 ist auch heute noch unzertrennlich mit\u00a0der Firma Apple\u00a0verbunden. Ebenso wie das urspr\u00fcnglich regenbogenfarbene Apfel-Logo, einfach und genial. Aber kann es sein, dass noch viel mehr hinter dem Logo steckt?<\/p>\n","protected":false},"author":2,"featured_media":591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,206,12],"tags":[314,284,290,311,313,315,312],"class_list":["post-590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","category-film","category-web","tag-alan-turing","tag-apple","tag-film","tag-logo","tag-the-imitation-game","tag-think-different","tag-turing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thought differently about... 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